Tips for SEO Success in the World of AI

Google deals with the billions of search queries daily. And it shouldn’t be a big surprise that a lot of queries entered every minute are unique.

Now days, people want to find exact result of the search queries. This is the reason that trend of typing entire questions rather than entering a keyword based on two words is on the rise. Has this be the old algorithm running, the chances for Google to return exact answer against a full sentence would have been an almost impossible task. But now, Google is more than capable to answer such queries, or questions. The main reason is the induction of Artificial Intelligence in the system.

Although, this artificial intelligence, AI, is good news for the users, it poses serious challenges for the marketers. The reason is that marketers now find it very complicated to form marketing strategies which would help them to deal with the requirements of AI based Google algorithms. It now simply means that marketers need to work on the intelligent and complex approaches in order to be found out in the search results.

Keywords

When it comes to bringing the website into the search engine’s spotlight, first thing you will need to take into consideration is the use of high quality keywords. There are three actions that you can perform to ensure better keyword research.

• Gathering keywords
• Grouping keywords
• Generating exemplars

Gathering and grouping the keywords shouldn’t be the big problem. Any good keyword research tool can show the list of keywords for a website. The grouping suggestions may also be shown in those listed keywords. You main job would be to generate the exemplars. Instead of using several keywords, you can use one that would cover the topic on a general basis.

Power of customer reviews

The search engines have become more ‘user-oriented’. Hence, any opinion found common in the feedback by a number of people has more power than the top marketing strategies deployed by marketing experts.

This aspect of marketing can be leveraged by the smart marketers. If you have a business website and you want to do well in the search results, you can ask your genuine customers to leave reviews about the products they use. The positive reviews will help you to gain an edge in the search engine results when other people will search for the types of products you offer.

Try to predict the needs of your customers and potential customers

Your CRM may be able to provide you with the exact data about your customers, but it remains to be a difficult task to predict what your customers and potential customers may need in the future.

An easy way to make use of that data to predict the future needs is to use platform like Salesforce Einstein. This tool basically analyzes current data, predicts change in the customers’ interests, and delivers the recommendations based on its predictions. Hence, using this tool can help you to think about the future marketing while doing well with the current marketing trends.